About Us
Form is a woman-owned branding studio founded in 2016 by Alice Wicks. We work with startups & institutions building ideas that require more than explanation alone — creating cohesive brand systems IRL & URL.
As a small collaborative studio, we partner closely with clients to create timeless work built with clarity.
01New ideas rarely arrive fully formed. We work closely with our partners to understand what matters and translate it into something tangible.
02Next, we shape the system. The challenge is rarely the idea itself. It’s turning something complex into a system people can understand.
03Then we express the system across websites, campaigns, packaging, and environments — designed to evolve seamlessly IRL & URL.
Building the foundations for new ideas and the systems that carry them forward.
Turning the system into experiences that people can see, use, and remember.
Working alongside teams as their brand evolves, with ongoing creative direction and design support.
